• Application Deadline:
• Position: Brand and Marketing Manager 



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 1 - 3 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Job Descriptions:

Job roles include the following but are not limited to:

• Planning and executing marketing initiatives including campaigns, events, sponsorships, and corporate social responsibility programs.  


• Building brand awareness and increasing brand value and profitability.  


• Ensuring that messaging and marketing activities are aligned with brand and company values


• Developing, implementing, overseeing, and tracking the company's social media strategy to raise brand awareness, strengthen marketing efforts, and boost sales. 


• Setting and defining social media KPIs


• Monitoring SEO and user engagement and suggest content optimization


• Planning and executing commercial ads including photo and video shoots


• Managing influencer marketing to generate conversions


• Suggesting and implementing new features useful in the development of brand awareness such as promotions and competitions


• Staying up to date with current technologies and trends on social media, design tools, and applications


• Managing the budget for sponsored ad and Google Ads campaigns


• Measuring and reporting to management on the success of all marketing and social media campaigns


• Composing content for periodic newsletters, bulk email,l and sms marketing


• Researching and analyzing consumer behavior, market trends, and competitor activity.


• Developing and implementing strategies that resonate with the target market. 

Job Requirements

• Bachelor’s degree in Marketing or related field and/or 1 - 3 years of digital marketing / public relations/social media management experience


• Previous work experience (1- 4years) at similar positions is required with the ability to transfer the acquired experience to related or similar working tasks in the new business environment. Experience in a marketing agency or corporate marketing department is preferable.


• Skills: strong communication (oral and written), organizing/planning, managerial skills, analytical, adaptation to change, decision-making, problem-solving, initiative, innovation and creativity, risk-taking, people management skills, interpersonal skills


• Expertise: strategic marketing; digital/internet/mobile marketing; ATL, BTL, CSR, direct marketing and other communication channels;


• PR skills; advertising and media parameters; P&L analysis; familiarity with the laws, rules, and regulations around Advertising in Nigeria


• Standard Proficiency in basic applications is expected: MS Office - Word, PowerPoint,  Xcel, Acrobat Reader, etc. Strong knowledge of social media platforms and online review management tools is desired. The ability to use Canva/Adobe Photoshop is a huge plus.


• Demonstrating excellent oral and written communication, editing, and proofreading skills.